Exfoliation is one of those important steps in the skincare routine that many tend to skip, not perform often enough, or worse, overdo. If you’ve been hesitant to incorporate exfoliation back into your routine, either due to sensitive skin or painful memories of over-exfoliation that left you with uncomfortable skin, then it’s time to start afresh. When you exfoliate properly and on a regular basis (but not too often), you’ll be pleasantly surprised at the many benefits of exfoliation – from improved texture and glow to clearer skin and preventing premature skin aging.

The new Optimals Exfoliating Face Scrub is a face scrub for all skin types, that’s designed to thoroughly exfoliate the skin, keeping it smooth and soft. It’s formulated by skin nutritionist experts and developed with potent, natural skin nutrients from plants native to Sweden, such as fruit acids from Apples, antioxidants from Rowan berries, lactic acid, and natural-origin almond shell granules. The effective deep-cleansing scrub works to deeply cleanse, exfoliate, and refine the skin – to help reveal a radiant, healthy-looking complexion, and skin that feels soft and luxuriously smooth. All skin types. Rich sandy cream texture.